So a couple days ago I loaded up the van with all our wonderful Brazilian coffee varieties and headed on a route to a bunch of the markets that carry our coffee. It takes a while to get around Portland but it was rewarding to see that our coffee is moving off the shelves and needs constant re-stocking.
You learn lots when you start a business, but the grocery scene was a surprise to me. I expected they would call us to order coffee, we’d deliver it to the back somewhere and they’d stock up the shelves… Ah, only if it was that easy. No, instead we are the ones that have to keep a close track, visiting the stores regularly, taking inventory, and stocking the shelves our selves. And while it's a lot of work, it's also very rewarding to see the demand for our coffee grow!
Monday, December 11, 2006
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